Top 10 Online UK Retail Outlets and Sites to Buy Watches From


Whether it is a holiday season, or you just need to buy a gift for someone for an occasion or maybe you simply want to treat yourself with a nice watch, it is always wise to get the best bargain both in terms of price as well as quality. Apart from price and quality, the vendor’s reliability, customer service, quick dispatch and after sale support are some of the very common considerations that one should be looking at. Although, there are hundreds of wrist watches’ retailers based in the UK, the following list shows the top 10 online venues, where I have done my shopping with absolutely no problem whatsoever. I don’t mean that all transactions went right in the first place. Most of them go spot on but where there are issues (unavoidable), they are resolved efficiently and effectively. I have listed the places here in order of my own preference.

1. Watchshop reviewThis is my top favourite online retailer. I have purchased several times from them and have never been disappointed. In terms of service, they are rated first class by their customers. Just like Amazon, they have an effective review system whereby customers share their experience both about the product as well as the company’s customer service. I ordered my Casio G Shock last month at around 4 pm and next morning it was at my door!The Telegraph termed them “Britain’s leading online independent watch retailer.” The company’s own website says that it was established in 1991 as a high street retailer. I, however, personally do not know of any of their retail outlets. Their website is a state of the art site featuring many big brands.  They stock over 50,000 wristwatches available for immediate dispatch.

They sell branded watches and stock around 150 brands. These include, among many others, Accurist, Adidas, Rotary, Tissot, G-shock, Seiko etc. On their huge website, you will find watches for men, ladies and kids. They not only sell watches but also have a massive stock of branded jewellery such as DKNY, Police, Calvin Klein and many others.

They always run special offers and one can find watches and jewellery up to 70% off. lists the following 10 reasons to buy from them.

  1. It is always in stock if mentioned so
  2. Next day delivery if ordered before 4 pm
  3. Full refund policy
  4. They charge the card after the order is shipped
  5. All orders are shipped from the UK. No drop shipping.
  6. Free watch bracelet adjustment
  7. 100% secure online ordering
  8. Official stockist for all brands
  9. 100% genuine produces
  10. Established over 20 years

2. EBay UK
This is my second best choice for watches. For all other things combined, this ranks first with me. I buy from other sites only if I don’t find things to my taste on eBay. There are a couple of reasons that I buy most of my stuff here.
First, EBay is such a huge marketplace, that any other single retailer will not be able to compete with them in terms of stock. Anything which you cannot find both online and offline, you shall definitely find at eBay. In the Jewellery and Watches section alone, there are more than a million products. Whether you are looking for a designer watch, a piece of fine jewellery, an antique watch, a vintage clock, an old Hamilton pocket watch, repairing tools, parts, accessories or any other thing you can imagine, you shall find it there. If you are on budget, the best place is again this gigantic online store. See

3. Amazon UK

The first item I bought on Amazon was a marketing book. In those days, I never thought of buying anything other than books on the Amazon. However, Amazon is now amazing. Although, I still buy the bulk of my books here, it is wonderful to see so many other items on the site. It sells anything. Like eBay, Amazon lets private sellers sell their stuff commercially. This has resulted in enormous inventory of products. Unlike eBay, Amazon deals with all orders themselves. Regarding watches and jewellery, it is sometimes a great place to grab bargains. The review system is very helpful for the buyer to know what other actual customers say about a particular watch. You can also see items in best selling order to know what other people buy. I have grabbed several bargains as cheaper as 70% off their retail prices.

4. F Hinds
watches by F.HindsThis is one of the oldest watches and jewellery retailer in the UK. It was established in 1856 and has now more than 100 stores across the UK. Apart from such a massive network, the company has a full blown website listing for all its items.  It also provides a free 0800 telephone number so you can make free calls anytime if you need to contact them. You can order online 24 hours a day and you order shall be delivered either at your registered address or you can pick it from any nearest store.

The best thing I see about F Hinds is there is always some of kind of discount sales throughout the year. They stock all kinds of jewellery and watches including watches and jewellery for men, ladies, kids, nurses, pocket watches, gifts, clocks, branded gifts and even loose diamonds. The famous brands among others include Storm, Skagen, Seksy, Sekonda, Rotary, Radley, Pulsar, Police and so on.

They have introduced worldpay and PayPal as their payment methods. I have never used worldpay, but PayPal is my favourite mode of payment. It is easy, safe and secure. Also, I do not have to remember all those pins, secure numbers and authentication numbers etc. To see more on F.Hinds, visit their website here.

5. H Samuel
H.samuel jewelleryH.Samuel is part of the Signet Jewellers Ltd and has an enormous network of 400 stores around the UK. I have not visited a town in the UK, where I have not seen an H.Samuel store on the high street. The best bits about H.Samuel are their personalized jewellery and their expert advice. If you are stuck on something, simply visit any of their 400 stores to get advice from their expert and experienced staff. Anyone, looking for personalised jewellery shall find this retailer to be the best choice.

In H.Samuel’s own words:

Firmly established as the UK’s favourite high street jeweller, H.Samuel brings together an unsurpassed range of quality products at exceptional value. Customers will find an extensive collection of diamond, gold and silver jewellery, as well as the most popular watch brands. There’s also a large range of the top collectibles and an inspiring selection of gifts for every occasion and budget.

Every in-store purchase is supported by expert advice from H.Samuel’s experienced staff, together with a comprehensive range of after-sales services.

Generally speaking, they are more expensive than other retailers. But their sale and offers section is often replete with great offers and discounts.

6. Ernest Jones
Swiss designer watchesThey are the very few retailers who are official retailers of  big Swiss designer brands such as Gucci, Tag Heuer, Omega, Ebel and others. Some selected stores even sell Rolex! Ernest Jones is also a part of Signet Jewellers Ltd and was established as early as in 1949. The first store was opened in London’s Oxford Street but today the company has a full nationwide 180 jewellery and watches stores.

One of the reasons that I like Ernest Jones is that they support Marie Curie Cancer Care charity. The Charity provides care to the terminally ill people in the UK and Ernest Jones actively supports them in their noble cause.

From the Company’s website

As well as diamonds, jewellery and watches, Ernest Jones has gifts for every occasion and luxury accessories from top brands including Mont Blanc, Alfred Dunhill and Hugo Boss.

 Special offers:

They run a special offers page and you can find good bargains at selected items from jewellery and wristwatches.

7. Goldsmiths
goldsmithsGoldsmiths is perhaps the oldest retailer of Jewellery and watches in the UK. It was established in 1778, around 234 years ago in Newcastle. They have established over 120 showrooms in all the major towns and cities of the country. The biggest thing about Goldsmiths is that they stock almost any big brand including Rolex. The fact is they were not only the UK first official and appointed stockist of Rolex, but they also made the Rugby League Trophy.

 Sale and Offers

I love to check now and then their sale page. In fact, I have found them to offer the largest number of items on sale and discounts. At the time of writing this article, there were more than 1264 items on sale or offers! Visit for more info..

8. Christopher Ward Watches of London
Christopher ward Watches reviewIf unique is an adjective which describes a business entirely different from others and marketing a product not found anywhere else, the Christopher Ward of London Ltd are unique traders in the wristwatches market. There are a few reviews of the company as well as of its individual products on the internet. They do not have any retail shop or stockists. They are the manufacturers, marketer and seller of their own brand.  The company has a vision to produce high quality Swiss designer watches yet at the fraction of the cost when compared with big brands like Omega, Rolex, and Gucci etc.  They have earned a good portion of the market with a group of people who love their watches for quality, durability, style, design and beauty. There are many fans of Christopher Ward and some of them have even rated their products above the big Swiss brands.

If you have ever thought to have a watch as high in quality as the Swiss popular brands, but pay far too less, the best option is to go for one of the CW watches. Chris Ward now and then produces new products with the latest innovations by working with the Swiss craftsmen and using the cutting edge technology. They have an unsurpassed customer service and offer 60 days money back guarantee on all their wristwatches. They also have a dedicated forum where members share experiences and views about the products they have used. Visit the official website here

Findwatches have been in the online market since 2002 while their presence in the high street extends over 30 years. The company pride themselves on the services and prices they offer over the competition. They are authorised dealers of many watches including some of the well known brands such as Bulova, Cannibal, Casio, Fat Face, Kahuna, Police, Pulsar, Timberland, Tissot and others. They offer free bracelet adjustment service and excellent telephone service. The standard delivery is free while a free next day delivery is offered on orders over £75. They not only ship to the whole of the United Kingdom, but also offer to ship across Europe.

10. WatchMad
WatchMad have recently joined the online business in watches after successfully completing an era of two generations in the offline market. It is a family business and part of David Christopher Jewellery Group with fifteen retail sources in the Midlands and Southwest.

According to the company website:

After many years of retail trading offering unbeatable customer service with an excellent reputation for the latest products and great quality, it’s time for us to bring this to the web and be able to offer you the same. We are authorized stockists of all brands on the site, which are also available in our retail stores.

They have a sale section where they always offer sale on their products with real offers. To grab some real bargains up to 70% off visit their site sale section. For more details visit WatchMad here

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